Often in business I am approached by people giving me advice on a variety of topics that they do, or should, have expert knowledge in. When confronted with such expert testimony on the prudent direction of a decision you are in position to make, you often feel like the wise thing is to follow these sages. More often than not, I later find out that what I was gambling my fate, and the fates of those around me on, was nothing more than a gut feeling of some person who’s credentials were not nearly as clear to me as they should have been. What I need is insight. Use intuition when it’s only your skin on the line.
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